website evaluation checklist http :// www H u m a n i t i e s

1. Which commercial do you think is most ethical? Why? (See Week One Lecture Notes for outline of ethical systems.)

2. Explain which ethical systems the commercial(s) violate?

3. Would you make any recommendations to either Dove or Unilever to make their commercials more ethical?

Dove – Onslaught

A Message from Unilever

A)View the short video on a unique Business Writing college course that tries to improve lives in Africa through effective written business communication. During this course you will analyze case studies on how corporate business practices improve productivity and efficiency and write an analytical report on how these practices can apply to real world situations today.

Write a well developed paragraph that discusses the importance of the writing skills for the students in the video (short well developed paragraph)

B)Please discuss the differences between the solicited proposal, and the unsolicited proposal, and how you would go about drafting and writing each.

C)During your studies at UCON College you are taking classes to learn about your major course of study as preparation to enter your future career. As you progress in your major you probably read about incidents in print/onlinenewspapers or magazines, and sometimes these incidents make you question decisions/policies within your future industry. When you learn about these incidents you think to yourself: “this could have been prevented”, “it could have been handled better”, “why don’t they develop a policy to prevent this from happening?”, “isn’t there a more efficient way to handle this?” – the list of questions is endless. For example, as a criminal justice major you may have read articles about domestic violence victims who refuse to press charges against his/her abuser and then are murdered. Maybe you thought to yourself: “why wasn’t the abuser arrested even though the victim didn’t want to press charges”? Your thought process actually questions police policy. Your formal report will explore these issues in your major course of study/industry and will require that you recommend solutions to address the problem/issue (recommendation report).

Assignment:

In order to begin the project, this week you will locate ONE newspaper/magazine article via the Internet about a recent incident in your major course of study. Next you will write a summary of the article AND identify the issue the incident raises about your industry (employee turnover, criminal recidivism, nurse staffing levels,etc). Next, once you have identified the issue you will conduct a search via any website Library electronic databases to locate 4 scholarly and trade journal articles that discuss the issue AND write a summary of the articles findings.* Be sure to refer to the website evaluation checklist http:// to determine if your Internet source is appropriate for academic use.

1. Summarize newspaper or magazine article.
2. Discuss and summarize 4 scholarly/trade articles
3. Entries must be written in proper APA format.