social media making global communication easily accessible H u m a n i t i e s

Competencies

• Analyze
  the evolution of social media standards and practices and how it
  relates to the potential need for regulation of social media, along with
  ethical concerns.
• Evaluate
  psychological theories and their insights into the widely varying
  opinions and attitudes that are expressed through social media.
• Compare and contrast new social media marketing trends with more traditional forms of advertising.
• Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
• Integrate the positive and negative effects of social media making global communication easily accessible.
• Design
  a personal plan to use social media to benefit the student both
  personally and professionally as well as minimize online mistakes and
  their impact.

Instructions

Social
media use is critical to a dynamic and competitive brand, whether that
brand is something you sell, a group home, a non-profit organization, or
your self-image. This project will get you thinking about effective
ways to shape your social media tools to make the most of your brand, to
keep consumers talking and thinking about your brand, and to get
interaction from those you seek to sell to or to help. You will take a
look at what you post to social media, possible responses or reactions
you will receive, as well as use social media trends and society
controls to keep your brand meeting your goals.

Your
final project should include a plan for the following: how you will
utilize a minimum of four social media sites; what your target audience
will be; your use of contacts, outreach, and advertising best practices;
your posting do’s and don’ts; and explanations of your choices using
the sources from the course and others you find.

If
you have a real business, brand, or site to work on, you can start by
putting the site profiles into the four social media sites you have
chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these
that you have really made. If you don’t really have a business or brand,
you do not need to create faux profiles. However, you should write the
information you would include in your profile for each one.

In summary, your plan should contain:

• An introduction to your brand or company
• Your social media goals and general goals for the brand
• An
  analysis of the market comparables — similar
  businesses/nonprofits/brands, including what has been successful and
  what hasn’t worked for at least 3 good comparable brands
• Discussion
  of societal norms for those comparables. What seem to be the “rules”
  they follow? Is there open or tacit regulation you’ve noticed? Include
  how you can expand your influence globally by overcoming potential
  language and culture barriersÂ
• An analysis of advertising and its necessity along with the type of advertising you would do and why
• An
  outline of the audience you intend to reach and how to reach them. Be
  sure to take into account the factors that are in play when attempting
  to reach an audience that includes a wide range of ages (consider
  generational differences)
• A plan for how to use your contacts and add new ones when publicizing and staying connected
• A plan for each of four social media sites, including profile information and posting ideas
• Analysis of any of the theories you would use
• A conclusion

Your
project lengths will depend on how much depth you put into your
analysis of each section, but to give you a general idea, several
paragraphs for most of the bullet points is a good length, and should
result in a total of around 10 pages.