part 1 write 400 – 600 words B u s i n e s s F i n a n c e

Part 1

Write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

E-Marketing Strategies

President Learner needs your help in grasping the e-marketing approach. He has e-mailed a request for three distinctions between the traditional marketing methods of his company and the online techniques of the e-business it is merging with.

Explain the following to President Learner:

• What are a couple of differences in MedEd versus CHC, in any of the stages of the e-marketing program strategy process used in this course, as the case begins? The e-marketing program strategy process has the following stages:
  • Mission
  • Critical Analysis/SWOT
  • Target Market Sought
  • Value Proposition(s)/University Brand Image(s) Desired
  • Marketing Mix Specifics that Support Value Proposition(s)/University Brand Image(s) Desired
• What are external marketing environment factors that differentiate the two schools?
• How are the target market customer characteristics and consumption behaviors different?

Support your rationale by including Web links to at least 1 site for a traditional marketing company and 1 site for an online e-marketing company. The Web resources do not have to pertain to the health care market, but they should demonstrate the organization’s marketing strategy and approach

Part 2

Deliverable Length: 6–8 slides with 200–250 words of speaker notes per slide

At the first meeting of the digital learning e-marketing initiative team (D-LIT), individual members are asked to develop a presentation with notes that graphically conveys the shared marketing fundamentals between the traditional marketing approach and the e-marketing applications.

Prepare a PowerPoint presentation that explains your vision about the way you wish to integrate MedEd and CHC by covering the following areas:

• Explain your marketing plan for your vision of the future MedEd/CHC, covering the following marketing planning stages:
  • Mission
  • Critical Analysis/SWOT
  • Target Market Sought
  • Value Proposition(s)/University Brand Image(s) Desired
  • Marketing Mix Specifics that Support Value Proposition(s)/University Brand Image(s) Desired
• Explain how your e-business’s online vision constitutes a profitable e-business model.
• Explain how your e-business’s online vision contributes to e-commerce as a part of societal network infrastructure for health care informational exchanges.