integrated marketing campaignsto examine integrated marketing B u s i n e s s F i n a n c e

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integrated marketing campaignsto examine integrated marketing B u s i n e s s F i n a n c e

  • Discussion 1
  • Refamiliarize yourself with the three main pricing strategies.
    • Review Section 5.2 in the text as needed.
  • Research actual pizza pricing for five different pizza brands.
    • Visit each site, identify your location, and simulate an order.
    • Price out a medium cheese or pepperoni pizza.
    • Proceed to payment, observing the selling process.
    • Record your pizza choice and final price (minus tax).
    • Execute your purchase as you see fit. (Note that you do not need to actually purchase the pizza.)
  • Create a forum post that includes the following:
    • A brief description of the three pricing strategies, from least to most expensive strategy.
    • Classifications of the five brands into the three pricing strategies: penetration, neutral, and skim.
      • For any of the three pricing strategies where you have multiple brands, rank the brands from least to most expensive.
      • Include the kind of pizza you priced out, your recorded prices, and any other pertinent notes.
      • Your classifications may differ from others. That’s okay.
    • Answer the following questions:
      • Did your perception of these chains’ pricing strategies change based on this exercise? If so, how?
      • For you, which of these chains represents the greatest value and why? Explain how each of the four Ps of the marketing mix contributes to your answer.
      • If you were to suggest two sales promotion strategies (Section 5.4) to attract more sales, for the brand that has greatest value for you, which two would you suggest? Why?
        • Name the promotional pricing strategy and explain why this is the best fit for the brand you picked.
      • Your initial post must be at least 350 words.
      • DISCUSSION 2 H&M clothing company is the brand
      • One Message, Many Media: Integrated Marketing CampaignsTo examine integrated marketing in action, you’re going to tell the story of a particularcampaign from your internship brand, you selected in Week 1, across multiple media for this interactive activity. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.Instructions
        • Refer to your text and define what integrated marking communications (IMC) is.
          • Describe why companies use IMC campaigns.
        • Identify a significant marketing campaign from your internship brand.
          • Find one that was supported across multiple media (e.g., TV, print, website, banner ads, social media networks ads, billboard ads, etc.).
          • If you don’t know how to identify and research major marketing campaigns,
          • Find campaign executions for at least three different media channels (e.g., campaign executions on TV, print, website, banner ads, social media networks ads, billboard ads, etc.). Include the images in your post.
        • Create a new post containing the following elements:
          • Title and subtitle (if needed).
          • Headings for the three media you’ve found.
          • For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.
          • A paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.
          • Use the Table 6.2 POE’s model of message channels from the course text, and from each quadrant, identify at least one channel that would benefit your internship brand if adopted or used more effectively. Explain your reason.
        • Your initial post must be at least 350 words.

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