indirect costs )? 5 W r i t i n g

indirect costs )? 5 W r i t i n g

Your entire event report should not exceed 20 pages (double-spaced) in length (including text, tables, photos, references, and all creative materials). Not all of the bullets/sections will require a full page. For some sections, a paragraph will suffice. Your content and assessment of the event should be based on textbook chapters and what you have learned in the course. Your report should include the following information:

  1. Cover page with title of event, course number, and your name(s)
  2. Content (include the following)
    1. 1. Event information:
      • Event name, date, time, and location
      • Attendees or participants (demographics and estimated number of attendees)
      • Event purpose and description
      • Event point of contact with complete contact information

2.1. Needs analysis: What is the purpose the event, why was it being conducted

3.1. Event objectives: What is the objective of the event (if unknown, what do you think the objectives could be)

4.1. Budget: If unknown, in your opinion, what were the budget goals? Profit-making, break even, or deficit? What items are included in the revenue and what were the expenses (think about fixed, variable, and indirect costs)?

5. Venue and event space selection and setup: Where was the event held and was it an appropriate selection? Why do you think the organizers chose the venue/space? What factors do you think they considered? How was the event setup?

6. Event organization: Assess the following items

  • Event marketing
  • Speakers/presenters (if any)
  • Entertainment
  • Sponsorships
  • Licenses/permits
  • Labor/staff (paid and volunteer)
  • Registration
  • Food and beverage
  • Transportation and parking
  • Technology
  • Risk management and safety
  • Sustainability
  • Event timeline/schedule

At the end of your report, you should have at least a paragraph or two (up to a full page) to evaluate or describe the event’s success. You need to have an evaluation criteria such as referring back to the event’s goals and objectives to explain “the event was a success…” Less than three sentences will not be accepted as a paragraph

If there were elements listed above that are not applicable to your event, please explain. Otherwise, it will look like you missed a bullet/section.

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