final “ personal branding ” assignment B u s i n e s s F i n a n c e

One part of this assignment focuses on reviewing your own social media profiles on sites like LinkedIn, Twitter, Facebook, Instagram, etc. Individuals and organizations conduct a social media audit to learn about how they are managing their social media and whether social media are helping them achieve their professional goals. Personally, it’s easy to let social media profiles become out-of-date or to undermine our brand on new media. A social media audit can help communication career-builders get back on track so that their social media efforts actually work.

Also, potential employers value communication practitioners who know how to conduct a media audit and use audits to insure that goals are met.

In order to assess your own social presence, you’ll start by identifying a communication professional whose profile is visible on LinkedIn, and whose work/career path you admire. Reviewing their presence will give you a baseline for comparison. Then you will conduct your own social media audit, and conclude with an overall assessment of your social and networking strengths and areas for improvement.

Here is the task step-by-step:

1. Read Kevan Lee’s (2014) guide to doing a 15-minute personal social media audit and the other assigned readings related to social media and networking.

2. Visit LinkedIn and find the profile of a communications professional you admire, in a role you might choose for your final “personal branding” assignment. Take a look and see what you think about their profile. How does yours compare? How well does the individual connect with their own professional brand on LinkedIn? For example, I might choose https://chatbotsmagazine.com/the-complete-beginner…

https://buffer.com/library/social-media-audit/

https://neilpatel.com/blog/social-media-audit/

https://medium.com/@Tracey_Dawn/a-beginners-guide-…

https://business.linkedin.com/en-uk/marketing-solu…

https://screen.cloud/blog/internal-communication-t…

Rubric for Social Media and Networking Audit

Criteria	Points Possible
1. The assignment shows solid understanding of how the audit contributes to your professional brand in the communication profession. There is an overview that demonstrates your understanding of the purpose of the social media audit in communication practice (and cites relevant course material to do so)	2.0
2. The audit identifies a relevant communications professional and clearly reviews that individual’s LinkedIn profile with attention to what the review can reveal about your own social presence.	2.0
3. The audit includes analysis of the benefits and drawbacks of each social media platform in helping you achieve a communication practitioner job or enhance your professional brand. The deliverable explains how the audit fits into a larger professional networking strategy (and cites relevant course material to make this case).	2.0
4. Organization and Format. The assignment has been organized and edited to a professional standard. The sections of the audit are clearly labeled and the audit can be clearly understood by a reader from outside our class. All pages have page numbers. References are formatted correctly.	1.0
5. Editing and Grammar: The text is written with correct spelling, grammar, punctuation, and sentence structure. The document has been edited to remove errors, it is proofread and professional.	3.0
TOTAL POINTS	10