euro disney development process ?” B u s i n e s s F i n a n c e

euro disney development process ?” B u s i n e s s F i n a n c e

Week 2 Assignment

Application: Euro Disney Case Study

The entrepreneurial process can be very rewarding for entrepreneurs as well as for customers and investors. Entrepreneurs and investors of successful ventures have the possibility of large financial rewards while customers are set to receive the benefits of a new product or service. However, the entrepreneurial process also includes the possibility of failure. The case study that you will complete this week is about an organization that practiced corporate entrepreneurship and failed with a new venture.

To complete the Application:

  • Read the case study,      “Euro Disney: Bungling a Successful Format”.
  • Review the case regarding      the organization’s research and decision-making processes.
  • Answer the following      question: “What was Disney’s fundamental flaw in its Euro Disney development      process?”
  • In answering the question,      please focus on the root causes and avoid analyzing the end results of the      venture.
  • Use APA style to complete      the Application and when citing sources.

Course Text:  Hisrich, R.D., Peters, M.P., & Shepherd, D.A. (2020). Entrepreneurship (11th ed.). New York: McGraw-Hill Irwin.

In this case study, you will examine the history of the Disney Company’s decision to build an amusement park in France despite the failure of previous amusement parks to remain open. This case presents the steps that the company undertook during the research and development stages as well as its thought process and justification for the construction of Euro Disney. You will learn the results of the venture along with the mistakes that the organization made that could have possibly been avoided.

Focus on the definitions provided throughout the chapter. Review and think about the examples and anecdotes provided in the chapter that illustrate the major ideas being conveyed. Think of large, well-established companies and their attempts to expand into new ventures. What has been the result of these ventures?

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