canvas week 7 module B u s i n e s s F i n a n c e

Please come up with a consumer related theory/hypothesis and design an experiment to test your hypothesis.Be sure you identify the independent variable(s)/factors, dependent variable(s), and describe your treatment and control conditions as well as operationalizations. Example write-ups have been posted on Canvas Week 7 module for you to peruse.  1.Research Questiona.What is aninteresting consumer phenomena that you’ve noticed and would like to understand more about it?What is your main research question?2.Theory& Hypothesisa.What are your theoryand hypothesis that explain such phenomena? Pleaseprovide a brief explanation. Do a little bit of secondary research just to see if anyone else has studied your research question and briefly acknowledge what has been done. It is ok if someone else has beaten you to the punch–happens a lot!!Besides, you can try to replicate a result in a slightly different way.Enjoy being curious!3.Experimental Designa.What is your experimental design that will test your hypothesis?  i.Identifyyour factors/independent variable(s)1.Specify your operationalization(s) of your independent variable(s)a.Note that sometimes your independent variable is your operationalization especially when it comes to demographic variables (e.g., gender; age). 2.Do you have a control condition? If yes, what is it? What about treatment? ii.Identify your dependent variable(s)1.Specify your operationalization(s)b.Provide some detail into the experimental procedure. In other words, how do youplan to execute your design (ex. first, participants will be told this, and then will be asked to do that, etc.)? What stimuli materials would you use?Note the stimuli material essentially represents the experimental conditions.4.Prediction/Expected Resultsa.What is your prediction? In other words, how do you expect your independent variable(s) and dependent variable(s) relate to each otherand in which direction? b.Feel free to include chart(s)/table(s) if you find them helpful elaborating.5.In addition tothe above questions, please answer the following questions:a.In what context would you like to conduct your experiment(ex. lab, online, website, retail store)? Why is your chosen context appropriateto answer your research question? Do you think the results would be different if another context were chosen?b.Are there any limitations to your experimental design? For example, could there be an alternative explanation for your expected results (the expected results would remain the same but can be explained using another theory/hypothesis)? What are other ways to operationalize if your chosen operationalization has some limitations?