call letters like ksbw W r i t i n g

MEDIA PERFORMANCE ANALYSIS

THIS SEMESTER-LONG ASSIGNMENT HAS MULTIPLE PARTS: You will be analyzing THE SAME BROADCAST STATION throughout all parts of these tasks assignment.

FORMAT: As with all assignments for this class, submit your assignment to CANVAS. PLEASE DO NOT SUBMIT WORK IN .PAGES FORMAT. THANKS. INSTEAD, SUBMIT IN WORD .DOC, .DOCX, or .PDF. Please submit all parts of this assignment as one document instead of separate docs. Please make sure your name is at the top of every page of your paper. Double-space your paper and use 1 inch margins all around (it makes it easier to read).

The purpose of this assignment is for you (a member of the public) to review a station’s performance to determine whether it is living up to its licensing requirement TO SERVE THE PUBLIC’s INTEREST, CONVENIENCE or NECESSITY (PICON).

PICON was introduced as a licensing requirement from the beginning (Communications Act 1934). It was mentioned over 100 times so it wasn’t just some off-the-cuff, empty promise made to the public. So let’s do a little research to find out if your station is fulfilling its PICON promise.

STATION PROFILE

Choose a television station or a radio station (NOT BOTH) to be the subject of your station review. Here is a list of television stations by state. (链接到外部网站。)And here is a site to find a list of radio stations. (链接到外部网站。)

(链接到外部网站。)You can choose a station from anywhere in the USA. It must be a station with call letters like KSBW, WLVR, KUSP NOT a network like CNN or ESPN, or CBS, NBC, HBO, DISNEY, etc.

PART 1: EMAIL THE STATION

Ask a simple question or make a comment about content (positive or negative). This is your opportunity to see whether your station responds to its audience and is SERVING THE PUBLIC’s INTEREST by communicating with you.

In your email be sure to ask whether the station keeps its PUBLIC FILE online for public access (stations are allowed to post their public file online now). The FCC’s rules require all broadcast stations and applicants for new stations to maintain a file available for public inspection. These rules are located in Sections 73.3526 (commercial broadcast services) and 73.3527 (noncommercial educational broadcast services) of the Commission’s rules, 47 C.F.R. §§ 73.3526 and 73.3527. Many stations have digitized their public file and made it available online.

The FCC information regarding the Public Inspection File can be found at:

http:// class=”screenreader-only”> (链接到外部网站。)

Cut-and-paste a copy of the email into this assignment. Monitor how long it takes to receive a response (if you get one) and what kind of response you get.