call letters like ksbw B u s i n e s s F i n a n c e
You will be analyzing THE SAME BROADCAST STATION throughout all parts of these tasks assignment.
The purpose of this assignment is for you (a member of the public) to review a station’s performance to determine whether it is living up to its licensing requirement TO SERVE THE PUBLIC’s INTEREST, CONVENIENCE or NECESSITY (PICON).
PICON was introduced as a licensing requirement from the beginning (Communications Act 1934). It was mentioned over 100 times so it wasn’t just some off-the-cuff, empty promise made to the public. So let’s do a little research to find out if your station is fulfilling its PICON promise.
Choose a television station or a radio station (NOT BOTH) to be the subject of your station review. Here is a list of television stations by state. (Links to an external site.)And here is a site to find a list of radio stations. (Links to an external site.)
(Links to an external site.)You can choose a station from anywhere in the USA. It must be a station with call letters like KSBW, WLVR, KUSP NOT a network like CNN or ESPN, or CBS, NBC, HBO, DISNEY, etc.
Requirement Part: EMAIL THE STATION
Ask a simple question or make a comment about content (positive or negative). This is your opportunity to see whether your station responds to its audience and is SERVING THE PUBLIC’s INTEREST by communicating with you.
In your email be sure to ask whether the station keeps its PUBLIC FILE online for public access (stations are allowed to post their public file online now). The FCC’s rules require all broadcast stations and applicants for new stations to maintain a file available for public inspection. These rules are located in Sections 73.3526 (commercial broadcast services) and 73.3527 (noncommercial educational broadcast services) of the Commission’s rules, 47 C.F.R. §§ 73.3526 and 73.3527. Many stations have digitized their public file and made it available online.
The FCC information regarding the Public Inspection File can be found at:
Monitor how long it takes to receive a response (if you get one) and what kind of response you get.