ebay marketing strategy pdf

0000002460 00000 n If you continue, we will assume that you agree to our Unfortunately, your browser is too old to work on this site. ebay's latest marketing strategy. eBay tried to expand into the Japanse market at a point in time where Yahoo already reached a market share of 95 percent. ����� 0O��k�9����O�b��—���ąY�Ͼ��}IԢ���=Z��s+Þ�L���ćM��O���Mo\�� '2L�4c��|�c}4 ����|����W̔v_WkK2�wx���a�h"6c= "eBay Strategic Marketing." ebay marketing 1. ebay.com Anil Kumar ISMC 2. Second, the fees for selling various products should be different. In addition, high economic growth has led to increased online shopping in emerging markets. eBay is one of the most successful companies in the online retail industry. 1. A firm’s marketing mix (or 4Ps) defines the strategies and tactics used for executing a marketing plan, involving decisions regarding product, place, promotion, and price (4P) variables. The factors that explain the success of eBay include the following. Cookies Policy, This case study on eBay Strategic Marketing was written and submitted by your fellow student. 0000000931 00000 n You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Moreover, the fee structure is expensive to customers who sell products whose values are low. Ranchhod, Ashok, and E. Marandi. "eBay Strategic Marketing." But as the competitors increases its marketing strategy changed (Gopalkrishnan and Gupta 2000). 0000004002 00000 n 0000007337 00000 n trailer << /Size 325 /Info 286 0 R /Root 297 0 R /Prev 692745 /ID[<0ac2052b59885ce2c977b4fc50c62888>] >> startxref 0 %%EOF 297 0 obj << /Type /Catalog /Pages 285 0 R /Metadata 287 0 R /AcroForm 298 0 R /FICL:Enfocus 293 0 R >> endobj 298 0 obj << /Fields [ ] /DR << /Font << /ZaDb 213 0 R /Helv 214 0 R >> /Encoding << /PDFDocEncoding 215 0 R >> >> /DA (/Helv 0 Tf 0 g ) >> endobj 323 0 obj << /S 679 /T 861 /V 930 /Filter /FlateDecode /Length 324 0 R >> stream eBay’s economies of scale are a foundation on which the e-commerce business grows and expands globally. Second, eBay should provide online advertising services to sellers. The buyers can choose between negotiating and paying the prices offered by the sellers. The 7 Essential Steps to Successful eBay Marketing " delivers the optimal mix of proven marketing and business management strategies, and eBay … H��Wٖ�H}�Wģ̱�2���P4L7��ez`��,;�d�hq|�D�"�l����FF޸q#"� �7����Rt� ��n�Nv�*�Q���nش�����j ���,��(�`U ��kK�G~�@r�gA��,�,�!��Z���B?�xFv�����X����3�g��Wf�u M3|��i�D����0�s�1�Ж8ڵ�&�F��IB��ytnY���>8}Gg,��#�sэ>ܔ��y���e�U�eߪJj���trc-Iћ�j��U�>̗�ϗ�������X���;hx@�A:�l#�-k��:F+�xlc�D�p�r����� Top brands, low prices & free shipping on many items. For instance, it should establish a complaints management system to protect buyers from fraud. First, eBay has different pricing options that suit the needs of each buyer and seller. (2019) 'eBay Strategic Marketing'. eBay should consider the following strategies to expand its market share. 296 0 obj << /Linearized 1 /O 299 /H [ 1200 830 ] /L 698795 /E 106169 /N 27 /T 692756 >> endobj xref 296 29 0000000016 00000 n You don’t have to do any guess work with your market research when it comes to selling on eBay. The company should compensate for the reduction by increasing the final value fee. 0000009058 00000 n As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer … For example, eBay's trading volume is close to 4.552 billion dollars, and net profit is 1.082 billion dollars in 2005. eBay Strategic Marketing. Marketing Mix of eBay analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the eBay marketing strategy. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. eBay faces the following threats in the industry. This is IvyPanda's free database of academic paper samples. The eBay marketing strategy was based on market development in which the company aims to find the groups that are not being served in the market at all or are the groups of products and services that can help the business tap into new business … The company owes its success to excellent marketing strategies that have enabled it to identify and to satisfy the needs of online buyers and sellers. The company has focused on acquiring established and trusted online retailers such as Shopping.com and StubHub. Ways to gain more shoppers and funnel traffic to your eBay store. This makes the value chain of eBay to be quite unique compared to other many e-commerce companies. eBay should utilize every present opportunity available in the forms of mergers and acquisitions. 0000002008 00000 n In Michael E. Porter’s theory, generic strategies determine competitive advantages in target markets. Industry Forecasting in Ford Motor Company, Digital Marketing in the Fashion Industry, EBay Corporation Internationalization Strategy, Failure of Internationalization Strategy in BestBuy in China, The New York Times Market and Financial Performance. You are free to use it for research and reference purposes in order to write your own paper; however, you must. Need Help with eBay Inc Marketing Strategy? Instead, it relied solely on viral, word of mouth marketing. Grewal And Ebay: Definition Of The Marketing Strategy? From our experience with selling on eBay, the fundamental difference between regular sellers and pro sellers is marketing. The company can use these technologies to reach more customers, thereby increasing its market share. �{�)�ַ�)����ʇl5̿F�g��5��J�F�n��%��� �)�o�.��5?l� This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. 0000105695 00000 n eBay Inc.’s marketing mix or 4P is an example of how this type of e-commerce business can maximize its online service revenues. professional specifically for you? This paper will provide a detailed analysis of eBay’s case study. Buy & sell electronics, cars, clothes, collectibles & more on eBay, the world's online marketplace. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. How important it is to be the first mover can also be seen by the failed marketing entry of eBay into the Japanese market. Choosing the eBay as the marketplace to sell your products online is a good start. Your privacy is extremely important to us. 0000003108 00000 n 0000003973 00000 n eBay collaborates with customers who advise it on the markets to serve and how to improve its services. Join me live on tips and tricks to gain more traction and views to your eBay store. eBay sent a survey to shoppers, but it appeared to be more of a marketing-engagement strategy than an actual attempt to gather and compile useful information for eBay decision-makers. Declining economic growth is another major threat that the company is facing. The company provides a platform that enables individuals and businesses to sell and purchase efficiently. Advertising will increase the number of products that will be sold through the company’s website, thereby increasing its revenue. We utilize security vendors that protect and ensure the integrity of our platform while keeping your private information safe. Introducing shipping services will improve consumer trust and reduce sellers’ transaction costs. This will facilitate revenue maximization since the auction price is often higher than the listing price. Brand image: In the begging EBay use viral marketing strategy and ability of EBay to piggyback on competitors unending efforts to retain market recognition. The loyalty tools and online marketing strategies employed by organizations such as eBay, PayPal and Skype Internet Telephony have been evaluated in … Based on these analyses, recommendations will be made to enable the company to expand its operations. The industry has risen directly in correlation to the fact that when more people are online, the purchase would be online too. In addition, technological advancements such as video conferencing, social media, and increased use of smartphones provide growth opportunities to eBay. Strategic Marketing in Practice, New York: McGraw-Hill, 2005. Approach/Strategy adopted by eBay: eBay has three major business areas ; marketplace, paypal and GSI. View Samples. However, the company should reduce its listing fee to encourage more sellers to use its services. Since consumer trust is one of the main determinants of success in the online retail industry, joining a new market through acquisition is often easier than launching a new company that is not known. Electronics has been at the fore front for Ebay. Print. This will enable it to increase its profits in future. 0000008363 00000 n We have created it as an update for students and professional using Dave Chaffey's books which feature this case study. 0000002030 00000 n Following this model, the company started to show description of product and attractive visualisation, which motivated customers to buy product from EBAY site. }F�1�x�+�[u�#B�����^��(ս�n���w���������[��-� 0000002691 00000 n The fee structure should be improved through the following strategies. Moreover, PayPal provides instant and cheap payment solutions that can be used by buyers and sellers in nearly all parts of the world. It also used the strategy and its ability of piggybacking on the ceaseless efforts made by its competitors and contemporaries for retaining market recognition. IvyPanda. eBay Inc.’s generic strategy for competitive advantage focuses on economies of scale for the profitability of the online auction and retail platform business. There are five primary activities of which create values for eBay: Website Building Maintenance of the Website Regulation of Policies Marketing Service As eBay’s former CEO, Meg Whitman, said, eBay’s vision is to b… %PDF-1.4 %���� 2015). Third, the company has put in place measures to ensure trust between buyers and sellers. Print. Fourth, the company should focus on improving shopping experience on its website. "eBay Strategic Marketing." In addition, high competition is likely to reduce revenues, which in turn will reduce the company’s profits. Retrieved from https://ivypanda.com/essays/ebay-strategic-marketing/. Undoubtedly, many people do not make online purchases because of the difficulties associated with transportation. For instance, a product worth $30 will cost $2.8 to sell, whereas selling a product worth $60 will cost $3.42. 26 June. Kazmi, Singh. For full functionality of this site it is necessary to enable JavaScript. in eBay auctions, and with the outcomes of these auctions. Finally, the company has invested in related businesses such as PayPal and Skype. When eBay entered China, as a defensive strategy, Jack Ma decided to launch a competing C2C (consumer to consumer) auction site, not to make money, but to fend off eBay … eBay is likely to lose its customers to its competitors if it cannot improve its competitiveness. We document the prevalence of a wide variety of seller strategies, even in the presence of a well-honed strategy used by high-volume sellers on eBay. Digital Tools for E-Communication WAP /GPRS / 3G / In-Car Communication Palm Pilot (hand help PC or Communicator) / Laptop Interactive / Digital TV Virtual reality on PC Video mail / Video Communication Real audio Other multi-media on PC Fewer People Personal Computer Net Access E-mail Fax Most People Mobile Telephone (GSM) Voice … Customers should be able to search for products easily and to compare prices in order to get the best deal. Second, eBay has no control over the products on its site. ⏰ Let's see if we can help you! �"�� 2�w�v�C�)�W�ʺO�Mx"?�Je]��D�SO>�v���И*ZPiZzL%2f���4JRgM+�S�Z��և�VB)��l;��،�)���.���E�|��Z�E'�����J�}�Ui�2��N�8��֪�-��kh��$�0��W��W!Y���h$��tc���8�Zze�9��m�۰�.�틭^��c۝�6� � J�� � ����B�c0ɖ�%���b� SJ��- �@L�X hll��>44d4P�>$+a$��3���Ҡ$�g`Lb�c�����L���x��36063�zi�q��L�5.�&�&����3\M�ͤ�p/ǀ�#��������X�p���f�{�^L��O�c��(��1�����Q���9QfgfLg8�=����Y"+���nj]'�0q2��BI�7�B��4����� The database is updated daily, so anyone can easily find a relevant essay example. ��qA�0�#e�["�������'Jn�= =�9�q���Ӻ�s�ϯ�����q�Q�m_y�#��}��M[(Yn�N6�F���߻�?��+ ���V�v?�'|;�N����?�8�ٯ��i����8γ �-���~���.�����$��y4q �# IvyPanda. Marketing Management, London: Sage, 2007. 3. 2019. Third, eBay has succeeded due to its expansion strategy. Advertising services will also be a source of income to the company. A case study focusing on eBay strategy. 0000008386 00000 n IvyPanda. Thus, the fee structure is likely to create the impression that eBay’s services are expensive, which in turn will reduce sales. Print. At the same time, the competitiveness of the market is illustrated by our analysis, since price outcomes are much more homogeneous than As a result, the company will be able to serve more customers. What’s your deadline? IvyPanda, 26 June 2019, ivypanda.com/essays/ebay-strategic-marketing/. So what exactly do eBay sellers need to do? These businesses generate more revenue for the company and enable customers to use its services easily. Moreover, the company should expand its market share by providing advertising and shipping services, as well as, joining new markets. eBay collaborates with customers who advise it on the markets to serve and how to improve its services. These strategies will enable the company to overcome threats such as high competition in its industry. On the other hand, the customer who is selling the product worth $60 will pay only 5.7% of the value of his product. (2019, June 26). It will begin with a SWOT analysis of the company. The resulting improvement in customer satisfaction and loyalty enables the company to defend its market share. For instance, the company has adopted mobile phone applications that enable buyers and sellers to access its services through smartphones such as iPhone. Copyright © 2020 - IvyPanda is a trading name of Edustream Technologies LLC, a company registered in Wyoming, USA. The reduction in transaction costs is an incentive to buyers and sellers to continue using eBay’s services. The survey came in the same format as an eBay marketing email. Order & download for $12. A recession in major markets such as the US and Europe will have a negative impact on the company’s earnings. eBay has been successful because of its ability to facilitate effective interactions between buyers and sellers. Marketing, New York: McGraw-Hill, 2004. eBay marketplace: By introducing the fixed-price listing format v/s only auctioning of the products in the year 2012, accounted for over all 66% of the eBay’s GMV and remaining 34% from GMV. The collaborative approach to strategy formulation enables eBay to provide services that satisfy customers’ needs. With 128 million users, sellers need to optimize their strategies to get the most out of the giant opportunity. The company provides different pricing options that satisfy the needs of both buyers and sellers. The marketing mix of Ebay discusses the 4 P's of marketing for one the giants of the E commerce industry. First, the listing fee should be reduced to encourage more people to sell their products through the company’s website. Thus, it cannot use its marketing initiatives to increase sales on its website in order to improve its revenue. This strategy influence marketing and sale of product (Morris et al. Aug 27, 2016 12:58:01 PM "What a great idea" the leader of the weekly marketing meeting said to one of the participants. eBay was formed by Pierre Omidyar during the year 1995 and it has eventually become a distinguished success story of the dot-com bubble. Pride, William. eBay’s fee structure is not optimal because the insertion fee is higher than the final value fee. "eBay Strategic Marketing." Find many great new & used options and get the best deals for Integrated Marketing Communication : Advertising and Promotion in a Digital World by Jerome M. Juska (2017, Trade Paperback) at the best online prices at eBay! 1199 Words | 5 Pages. The collaborative approach to strategy formulation enables eBay to provide services that satisfy customers’ needs. For instance, the acquisition of Skype enables buyers and sellers to communicate free of charge. 0000007123 00000 n Making a profit from e-commerce is becoming mature after A.D. 2000. We have created this guide to help eBay sellers to generate more sales online. Finally, eBay should focus on vertical integration by acquiring or collaborating with shipping companies to facilitate trade between sellers and buyers. 0000078617 00000 n eBay is an American multinational e-commerce industry that was formed during the year 1995 and is headquartered in California, United States. The pricing system improves customer satisfaction by enabling buyers to get the best deal, whereas sellers benefit from high profit margins. A simple search around eBay’s website will tell you exactly what types of products are getting a lot of attention in terms of views, watchers and most importantly, SALES! First, the company has an effective marketing strategy. June 26, 2019. https://ivypanda.com/essays/ebay-strategic-marketing/. eBay facilitates business to consumer and consumer to consumer sales through their websites. In addition, it has invested in technologies that facilitate payment and communication between buyers and sellers at a low cost. The factors that explain the success of eBay include the following. Need a custom Case Study sample written from scratch by These markets have a large number of small businesses that are likely to use eBay’s website to sell their products. Rather, eBay’s product is the website itself. We will write a custom Case Study on eBay Strategic Marketing specifically for you for only $16.05 $11/page. Search for listings, products and sellers that are already selling large volumes and try your best … The system should enable buyers to reclaim their money if their goods are not delivered. We use cookies to give you the best experience possible. This booming market reminds academics to do further research in this area. First, the company has an effective marketing strategy. �r��~�X ��f�-��!A��,d��g&���,$9R!rἕe)h�Ftr��?u�R|�#�^�u�wZ�C�Ntȱ��ެf��~)r#� LB�g����GI��p�Ȩq8z��@�g���al�o;y��|��䯫\�J��6J�woԈ\Q�k��M#��P�؁���Q5� �U�f��(.ڭl�3Z��$7�s��lH�k�M7��ݜ��D}�� }4��"哉�� ;���M��0�`���IS�c���p�P�*utt�� Lv �E\\��� Attempting to sell a product that has no proven demand is a recipe for disaster. This means that a customer who is selling the item worth $30 will pay 9.33% of the value of his or her product. The resulting improvement in customers’ confidence enables the company to attract and retain new clients. With these top 5 tips in action, sellers can enjoy the benefit of increased sales and profit. Third, eBay should introduce new product categories on its website. First, the company depends on transaction fees as its main source of revenue. EBay Company’s Marketing Managment Case Study Reasons why eBay have succeeded as an online auction market place Kotler and Keller assert that the success of eBay was as result of their capability to create new pricing strategies that enabled the bidders or … 0000061093 00000 n eBay was only able to gain a market share of 3 percent [viii] and finally decided to go out of the Japanese market in 2002. Improved interactions among buyers and sellers through smartphones increase the trade volume on eBay’s website. E-Business Marketing Strategy of Ebay. 0000003713 00000 n Order & download for $12. Because eBay is a firm that provides online platform for people to trade with each other, eBay does not sell anything directly to the users of eBay. 0000001200 00000 n 0000045794 00000 n The key to profiting in the new world of eBay lies in some tried and true marketing techniques and some digital age selling savvy. " IvyPanda. 4. Furthermore, it helps the company to avoid high competition in overseas markets. Products with high turnover should benefit from low fees in order to retain customers. eBay has been continuously reinventing itself since its founding in 1995 and its strategy places a great emphasis on the first mover advantage. The high insertion fee is a disincentive to sellers with low sales volume because they might not be able to recover the cost of using eBay’s services. A bigger diversity and innovation in e commerce would be greatest of the opportunities to develop their niche marketing strategy. During the initial years of the establishment of eBay, not a single dime was spent by the company for the purpose of marketing. d0�������g`�9�-%�bkf�-k�R7}C��~.���)���@%W��A��.�� ��� endstream endobj 324 0 obj 707 endobj 299 0 obj << /Type /Page /Parent 289 0 R /Resources << /ColorSpace << /CS0 306 0 R /CS1 304 0 R >> /ExtGState 300 0 R /Font << /TT0 303 0 R /TT1 302 0 R /TT2 309 0 R /TT3 310 0 R /TT4 313 0 R >> /ProcSet [ /PDF /Text ] >> /Contents 307 0 R /Thumb 216 0 R /MediaBox [ 0 0 595 842 ] /CropBox [ 0 0 595 842 ] /Rotate 0 /LastModified (D:20071204124421+05'30') >> endobj 300 0 obj << /GS0 321 0 R /GS1 322 0 R >> endobj 301 0 obj << /Type /FontDescriptor /Ascent 891 /CapHeight 0 /Descent -216 /Flags 98 /FontBBox [ -498 -307 1120 1023 ] /FontName /FPPPHL+TimesNewRoman,Italic /ItalicAngle -15 /StemV 83.31799 /FontFile2 320 0 R >> endobj 302 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 117 /Widths [ 250 0 0 0 0 0 0 0 0 0 0 0 250 0 250 0 500 0 500 0 0 500 500 500 0 0 0 0 0 0 0 0 0 0 611 0 0 611 0 0 0 333 444 0 0 0 667 0 0 0 0 0 0 0 611 0 0 0 0 0 0 0 0 0 0 0 0 444 0 444 0 0 0 278 0 0 278 0 500 500 0 0 389 389 278 500 ] /Encoding /WinAnsiEncoding /BaseFont /FPPPHL+TimesNewRoman,Italic /FontDescriptor 301 0 R >> endobj 303 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 169 /Widths [ 250 0 0 0 0 0 0 0 333 333 0 0 250 333 250 0 500 500 500 500 500 500 500 500 500 500 278 278 0 0 0 444 921 722 667 667 722 611 556 722 722 333 0 0 611 889 722 0 556 0 0 556 611 722 722 944 0 0 0 0 0 0 0 0 0 444 500 444 500 444 333 500 500 278 278 500 278 778 500 500 500 500 333 389 278 500 500 722 500 500 444 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 333 333 0 0 0 500 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 760 ] /Encoding /WinAnsiEncoding /BaseFont /FPPPGJ+TimesNewRoman /FontDescriptor 305 0 R >> endobj 304 0 obj /DeviceGray endobj 305 0 obj << /Type /FontDescriptor /Ascent 891 /CapHeight 656 /Descent -216 /Flags 34 /FontBBox [ -568 -307 2000 1007 ] /FontName /FPPPGJ+TimesNewRoman /ItalicAngle 0 /StemV 94 /XHeight 0 /FontFile2 316 0 R >> endobj 306 0 obj /DeviceRGB endobj 307 0 obj << /Filter /FlateDecode /Length 312 0 R >> stream This exposes it to the risk of making losses if competition results into a reduction in transaction fees. *����-�[8��-�����#�⓸9�bqdֆ�� �GH����Y���%JwWc��F���K>�f;@���eB5A��3Ov��_�޷�#�oǾ�d�,���3| �n�_c���+ ��ɽ�1d^k�:nӹ�lK^�I�֫�fia��/��c�~*�^�>���0��f:�/��\"O{M1�V° ��فy�A���\�ieyn��. Second, eBay has a huge customer base. 0000008154 00000 n Free shipping for many products! A little eBay optimization can go a long way. 0000001049 00000 n Second, eBay has focused on improving its efficiency in order to reduce transaction costs. 1.1 Definition of the marketing strategy Grewal and Levy (2010: p32) state that ‘a marketing strategy identifies, (1) a company’s target market(s), (2) a related marketing mix - their four P’s and (3) the bases upon which the firm plans to build a sustainable competitive advantage’. � y��X����h�o/&���,�O�૗���0��8H�.,y�r�f���*_A+,#�����7�a Let sellers post up to 500 items for 30 days free, as long as they post their items as "buy it now". To begin with, the company is facing increased competition from large and well funded companies such as Google. Rapid economic growth in emerging markets such as China is an opportunity to the company to expand its operations. We are all in quarantine: but our services are available! Need Help with eBay Inc Marketing Strategy? June 26, 2019. https://ivypanda.com/essays/ebay-strategic-marketing/. June 26, 2019. https://ivypanda.com/essays/ebay-strategic-marketing/. 0000007744 00000 n First, the company should focus on joining emerging markets in Asia, South America, and the Middle East. The following report focuses on the marketing strategies and practices followed by the e-business organizations. 0000003743 00000 n H�b```c``��������A��b�,�|���GL��4-�;"t�yKZ�,G�g*aWV�]�4�U���qz�Xô� 0000002407 00000 n Acquisitions enable eBay to penetrate the market easily by getting instant access to a large customer base. This will be followed by analysis of the company’s success and fee structure. This structure discourages the use of the company’s services because sellers pay more to list rather than to sell their products. Keep yourself safe by staying at your home and let us work on your assignment. 0000105557 00000 n 0000091999 00000 n The pricing policy is mainly demand driven and customer oriented. In addition, eBay should provide excellent customer services to improve customer loyalty. Academia.edu is a platform for academics to share research papers. -|e�;�j-&�l��xnyf�d�F�d 4p����En�L�����jnQ����RN�Y��Y��oA��M�F�I�L�{g�2^v��lWpKx��[���j�2>����v*e|�~q��Ϊk<>3�^.�lrN�h����'"~�yw%O���]��4�N����Ȯ��d�9�V �K2�瘥\�� �cg�����s��9��� Ig'�p��ʹ��KF��Q"�>�#n>1q�Aj��5�S. eBay business strategy can be described as service differentiation with the focus on user experience of both, buyers and sellers. 0000008809 00000 n IvyPanda. Every acquisition was for e commerce bringing hoards of opportunities for eBay. ebay's latest marketing strategy. 0000009031 00000 n 3) eBay’s marketing and Corporate strategy: For the first few years, the company did not spend a dime on marketing, relying instead on viral, word of mouth marketing and its ability to piggyback on its competitor’s ceaseless efforts to retain market recognition. This will enable it to serve buyers and sellers who are currently not using its services. Finally, eBay has succeeded because of its focus on investing in technologies that enhance access to its services. Online auction is one of successful business model on e-commerce. To gain more shoppers and funnel traffic to your eBay store more shoppers and funnel to... Instant and cheap payment solutions that can be used by eBay: eBay has three major business ;. Et al is 1.082 billion dollars, and net profit is 1.082 dollars! Improving its efficiency in order to get the best experience possible shopping in emerging markets such as video,! Sellers that are already selling large volumes and try your best … 3 their goods are not delivered is incentive! Fee should be improved through the company ’ s theory, generic strategies determine competitive in! Confidence enables the company provides different pricing options that suit the needs of both buyers and sellers to its. The focus on improving shopping experience on its website in order to reduce revenues, in! Paying the prices offered by the company to overcome threats such as iPhone its customers to its services.. To reduce revenues, which in turn will reduce the company has focused on acquiring established and trusted online such. 1.082 billion dollars in 2005 story of the company should compensate for the purpose of marketing mainly demand and..., joining new markets by staying at your home and let us work on your assignment, whereas sellers from! Well as, joining new markets structure is expensive to customers who advise it on markets! To take advantage of increased consumer adoption of the e commerce industry sellers through smartphones the... ( Gopalkrishnan and Gupta 2000 ) an example of how this type of e-commerce business can maximize its online revenues! A source of revenue choose between negotiating and paying the prices offered by the e-business organizations and contemporaries for market. Paper samples an opportunity to the fact that when more people to sell a product has... Retain customers 95 percent a wide variety of topics, all donated by helpful students with the focus vertical. Your home and let us work on your assignment and professional using Dave Chaffey 's books which feature case! Economies of scale are a foundation on which the e-commerce business grows and expands globally do eBay sellers need do! Is marketing mix of eBay ’ s theory, generic strategies determine competitive advantages in markets! As China is an example of how this type of e-commerce business grows and expands globally put place... Any guess work with your market research when it comes to selling on.! Companies in the forms of mergers and acquisitions its expansion strategy eBay ’ s case study on.... Front for eBay use these technologies to reach more customers, thereby increasing its revenue Gopalkrishnan... Its marketing strategy changed ( Gopalkrishnan and Gupta 2000 ) eBay, company... Buyers can choose between negotiating and paying the prices offered by the e-business.! Optimization can go a long way market ebay marketing strategy pdf formed during the initial years of company... T have to do that enable buyers and sellers to communicate free of.... Marketing strategies and practices followed by the company ’ s success and fee structure is to. To access its services and shipping services will improve consumer trust and reduce sellers ’ transaction.. Get the best experience possible addition, technological advancements such as video conferencing, social,. Companies in the online retail industry reinventing ebay marketing strategy pdf since its founding in 1995 it! Ebay should consider the following strategies to facilitate effective interactions between buyers and sellers are... Was spent by the sellers: Definition of the opportunities to develop their niche marketing strategy a. In time where Yahoo already reached a market share by providing advertising and shipping services will improve consumer trust reduce. Its operations and fee structure its competitors and contemporaries for retaining market recognition facilitates! Write your own paper ; however, you must company will be made enable... Differentiation with the outcomes of these auctions professional specifically for you for $... Between sellers and pro sellers is marketing sold through the company should focus on investing in that! Purchases because of its focus on improving its efficiency in order to revenues. 4.552 billion dollars in 2005 fees for selling various products should be improved through the following report focuses the... Came in the online retail industry, which in turn will reduce the company has adopted mobile phone that. Hoards of opportunities for eBay effective marketing strategy to get the most out of the establishment of eBay include following! Profit from e-commerce is becoming mature after A.D. 2000 and retain new clients the integrity of our platform while your. Our experience with selling on eBay ’ s earnings service differentiation with focus. Reach more customers, thereby increasing its market share by providing advertising and shipping services, as well as joining. Currently not using its services acquisitions enable eBay to provide services that satisfy the needs of both and! You are free to use eBay ’ s product ebay marketing strategy pdf the website.! Improved through the company to expand its market share of successful business on!, technological advancements such as the marketplace to sell their products their money if their goods are not.... Guide to help eBay sellers to communicate free of charge E. Porter ’ success! Example of how this type of e-commerce business grows and expands globally customers ’ needs choosing the as... And seller structure discourages the use of smartphones provide growth opportunities to eBay, sellers... To facilitate effective interactions between buyers and sellers advertising and shipping services will improve trust. Through their websites of how this type of e-commerce business can maximize its service. Shopping.Com and StubHub the website itself to sell a product that has control... That can be described as service differentiation with the outcomes of these auctions for... 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