4 )? influencer marketing strategy :▪ select 3 influencers B u s i n e s s F i n a n c e

4 )? influencer marketing strategy :▪ select 3 influencers B u s i n e s s F i n a n c e

project assignment second part only from Q 6 to Q11

6. Develop your social media brand/business standards [2 marks]

▪ Establish your business voice and tone and figure out how to speak with your target


▪ What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and

list 2 or 3 that your style is not.

▪ Write a clear and detailed description of your brand/ business posting guidelines.

▪ What logos, positioning, and sizing will you use?

▪ What fonts and colors will you use?

▪ What is your company’s communication strategy when responding to your targeted

audience and competitors? (How will your brand/ business respond to public complaints,

competitors, and questions from followers?)

7. Implementation [Content Ideas: for each campaign] [4.5 marks]

Actionable social media tactics

In detail, develop actionable social media tactics to implement each of the company’s

social media presence.

For each social media platform [based on the previous selection (point #6)]:

▪ Determine the purpose/goal

▪ Ideal time for Posting

▪ What types of content will you create and share on each channel? And what types

of content will help you driving people to your website and local store?

▪ What percentage of your posts will be promotional, if any?

▪ How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?

Influencer marketing strategy:

▪ Select 3 influencers and evaluate the following:

▪ Who are the influencers you will employ and why you selected them?

▪ What Social media platforms are they using?

▪ What is the nature of their followers?

▪ What messages will you ask your influencers to promote?

Content calendar plan:

▪ Create a social media content calendar plan for your business and attach a

screenshot to your report.

Paid advertising:

▪ How to integrate paid advertising in your content marketing strategy?

Note: Provide screenshots of your work.

8. Evaluation and Measuring [1.5 marks]

▪ Choose four metrics to measure the success of your social media campaign? [Explain].

▪ How do you know if your social media activities are effective?

9. Budget [1 mark]

▪ How much your business should spend on its social media marketing budget? you should

include the following: Content creation, Tools, Paid advertising, Paid partnerships

(Influencer campaigns), Employees and training, Management and any important


10. Conclusion [1 mark]

▪ Conclude your report.

11. Reference list

▪ List all the sources you have used in the process of researching your work.

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