0 ptsneeds improvementsubmits initial post one day late W r i t i n g
Discussion Prompt
For your initial essay, choose an organization and identify all the elements of its marketing mix.
Explain the organization’s marketing mix in an essay of 500–1000 words.
In your replies, consider these questions:
- What can we infer about the organization based on its marketing mix?
- How is the marketing mix related to the organization’s mission?
- Is it consistent with the organization’s commitment to sustainability? Why or why not?
Keep in mind that replies might include requesting additional details, contributing additional information, or sharing relevant experiences. Remember to cite your sources using APA format.
Discussion Rubric (TT)
Discussion Rubric (TT)
| Criteria |
Ratings |
Pts |
|
This criterion is linked to a Learning OutcomeComprehension
|
| 30.0 to >27.0 pts
Exemplary
Develops an initial post addressing the assignment with an organized, clear point of view or idea using rich and significant detail that expresses understanding and mastery of the module content (100%)
|
27.0 to >21.0 pts
Proficient
Develops an initial post that addresses the assigned prompt with a point of view or idea using appropriate detail that suggests module content was comprehended (90%)
|
21.0 to >0.0 pts
Needs Improvement
Develops an initial post with a point of view or idea that addresses the assigned prompt but with some gaps in organization and detail that suggest module content was not mastered (70%)
|
0.0 pts
Not Evident
Does not develop an initial post relevant to the assigned prompt with an organized point of view or idea; Initial post does not show understanding of module content (0%)
|
|
30.0 pts
|
|
This criterion is linked to a Learning OutcomeCritical Thinking
|
| 20.0 to >18.0 pts
Exemplary
Provides logic/reasoning/references to support opinion; elaborates with details based on personal experience and reading of secondary source material (100%)
|
18.0 to >14.0 pts
Proficient
Draws informed conclusions that are justified with evidence from reference material (90%)
|
14.0 to >0.0 pts
Needs Improvement
Logical conclusions are stated but lack support in the form of examples and evidence based on reference sources(70%)
|
0.0 pts
Not Evident
Does not draw logical conclusions; provides no details or logical support (0%)
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeWriting and Mechanics
|
| 20.0 to >18.0 pts
Exemplary
Good grammar; minimal to no spelling errors; generally well written and communicated in a professional manner; APA formatted references provided (100%)
|
18.0 to >14.0 pts
Proficient
Generally well-written in a professional manner but with some typographical, spelling, grammatical, and/or referencing errors that do not harm reader’s comprehension (90%)
|
14.0 to >0.0 pts
Needs Improvement
May contain grammatical, spelling, typographical, and/or referencing errors, so as to interfere somewhat with the reader’s comprehension (70%)
|
0.0 pts
Not Evident
Grammatical, spelling, typographical, and/or referencing errors are significant (0%)
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeEngagement
|
| 20.0 to >18.0 pts
Exemplary
Highly engaged with 3 or more threads contributed; a valued member of the discussion; Contributes meaningful and relevant, substantive replies that extend course understanding of concepts (100%)
|
18.0 to >14.0 pts
Proficient
Meets minimum requirement plus replies are relevant and meaningful (90%)
|
14.0 to >0.0 pts
Needs Improvement
Meets minimum requirement for base participation; Provides responses that are superficial in nature (70%)
|
0.0 pts
Not Evident
Does not meet minimum requirement for discussion participation (0%)
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeTimliness
|
| 10.0 pts
Exemplary
Submits on time, prior to deadline (100%)
|
10.0 to >7.0 pts
Proficient
Submits on time, prior to deadline (100%)
|
7.0 to >0.0 pts
Needs Improvement
Submits initial post one day late (70%)
|
0.0 pts
Not Evident
Submits initial post two or more days late (0%)
|
|
10.0 pts
|
|
Total Points: 100.0
|
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